Calling all Challenger Brands!

Discover what your organization is made of — and how you can begin to punish your leading competitors with a brand that is strong, gutsy and un-ignorable. But first, take this quiz to determine if your company is truly a Challenger Brand...

Start the quiz.

Question 1 of 18

Is your company...

David
Goliath

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Question 2 of 18

Who is the "800-pound gorilla" in your industry?

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Question 3 of 18

Where is your company in relation to the "Number One" in your industry?

We're number one!
Number 2, 3, 4 or 5
Among the second tier
Honorable mention
Not in the race

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Question 4 of 18

Is the CEO of your company more like...

Virgin Airlines owner, Sir Richard Branson
Starbucks Founder and CEO, Howard Schultz
Manager of Dunder Mifflin, Michael Scott

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Question 5 of 18

Which song title best reflects the direction your CEO is trying to take the company?

Number One, Nelly
Never Change, Jay-Z
Unstoppable, The Calling
The Rising, Bruce Springsteen

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Question 6 of 18

In your company, marketing is as important as:

Food, water and air
Golf
A screen door on a submarine

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Question 7 of 18

What marketing has your company done in the past two years? (Name all activity):

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Question 8 of 18

Were your expectations:

Exceeded
Met
Almost met
Not even close to met
We didn't have any expectations

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Question 9 of 18

Describe your target audience:

Everybody
Almost everybody
Certain folks
Specific somebodies

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Question 10 of 18

How open is your leadership to new ideas — different from anything you've done in the past and different from what your competitors do?

Not at all
Somewhat
Fairly open
Eager

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Question 11 of 18

Is your company's leadership as brave as:

Mel Gibson in Braveheart
Simba in The Lion King
Wimpy in Popeye

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Question 12 of 18

To what extent are you looking for leadership from your agency?

Not at all
Somewhat
Fairly open
Eager

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Question 13 of 18

How willing are you to look at yourself objectively and to think about your company from a totally new perspective?

Not at all
Somewhat
Fairly open
I dream the dream...

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Question 14 of 18

Do you believe that Challenger Brands can outsmart, rather than outspend, competitors and win significant market share in the process?

Yes
No
Maybe

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Question 15 of 18

Would your management team be willing to attend a two-day workshop to explore how to give your company an edge over all competitors in the marketplace?

Yes
No
Maybe

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Question 16 of 18

How much would this be worth to you?

Ten percent of my marketing budget for one year
The price of one ad in a leading national consumer publication
Exactly:

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Question 16 of 18

If your team isn't ready to do the Brand Spanking® Workshop just yet, would you like us to contact you?

Yes, contact me right away.
In 30 days
In 6 months
No thanks, I don't believe in corporal punishment
I'll call you

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Question 17 of 18

Are you ready for some Brand Spanking®?

Yes, contact me right away.
In 30 days
In 6 months
I don't believe in corporal punishment
I'll call you

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Question 18 of 18

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Question 18 of 18

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Name:
Title:
Company name:
* Email:
Phone:
Comments:
	I'd like to receive Fitting Group's monthly newsletter, Challenger Brand News.